Instagram, a social media platform that was owned by Facebook in the year 2012, has gained popularity amongst all age groups after its acquisition. It has seen its advancement from just a photo-sharing platform to a platform where video sharing, putting stories, and uploading reels can be done. There was a time when youngsters especially had curiosity regarding the number of likes their uploaded photos or videos would get from their followers. By November 2019, cheap instagram followers started getting hidden. In short, only the one who has uploaded his/her photo or video is aware of the number of likes his/her post gets. Let us understand why this move of hiding likes option was taken in-depth.
Reason for hiding Instagram likes according to Instagram
As per the company’s announcement, they took this move, keeping into account the users’ mental well-being. The pressure to outdo others in garnering more like in one’s Instagram post can be removed. The users can freely and more frequently express themselves too. These were the ideas that Instagram conveyed to its users while announcing to hide the likes option. As per some researchers, this is not the exact reason for taking this move.
Reason for hiding the number of likes according to researchers
According to the researchers, this tactic of hiding likes is more of a business strategy. The users can now post more frequently. Thus the number of active users on Instagram will increase. The user engagement with the application upscaling will also boost the Facebook Ads revenue. The social media marketers will have to pay for an ad to get more followers since their count of likes is now hidden from everyone.
The real mystery behind hiding Instagram likes is based on various assumptions, as discussed above. Nevertheless, social media influencers need not quit Instagram after this move. They can use the feature of Instagram stories for marketing their products and engaging with more audiences.